Janet Todd and David Huerta Training Shot on Pentax 6x7 by Jeff Dojillo

Recently, I purchased a beat up pentax 6x7 with a mirror lock up body. It came with a 105mm 2.4 lens. I had to replace my hasselblad that isnt working at the moment. I wanted something that shot the largest negative i can hand hold with out going into large format photography. 

I shot Fuji Pro 400 and Kodak tri-x both pushed to 1600 and I love the results. There is beautiful depth and the black and white has a contrast the is organic to the film emulsion. Film still has a feeling that in my opinion is hard to replicate. 

The only draw back I have about this camera is the flash sync speed. it is extremely slow, so using strobes will have to used under controled conditions. 

Pentax 6x7 Test Rolls by Jeff Dojillo

Recently I purchased a vintage Pentax 6X7 camera. Its a tank, its heavy, its a slower process but produces beautiful negatives. Many famous photographers use this camera to create art work like Arno Raphael Minkkinen, Nick Brandt, Peter Lindbergh, and Todd Hido to name a few. 

The shallow depth of field, also known as bokeh, renders beautifully. With out going in to too much technical jargon, the size of the film is multiple times larger than what more 35mm digital full frame cameras are. This results in high detail and resolution. To make a long story short, when used correctly, the images are stunning. 

Here are a few shots from 2 rolls of film, Fujifilm 400Pro, and Ilford HP5 400 pushed to 1600. 

I will be working on project this week and will shoot a couple of rolls with the P67. Stay tuned. 

The Science Behind the UNITED STATEs MUAYTHAI FEDERATION - West Coast Open Work Out. by Jeff Dojillo

Currently I have taken on the task of Creative Director for the United States Muaythai Federation. The 2017 USA Team that fought in Belarus formed quick and I wanted to create an opportunity to build a community between the fighters and have them promoted through social media. 

Creative Direction: Fighters Jordan Weiland, David Huerta and Janet Todd met on a Sunday to have an open work out that lasted a couple of hours. I had the fighters shadow box, hit pads, spar. To create awareness, I utilized Facebook Live to broadcast the entire workout. I acted as host and interviewed the fighters and coaches to provide context to these fighters. During the interviews the fighters and coaches spoke about their history and hardships to fight at the highest level. 
Fans and friends attended the open work out as well and I asked everyone in the room to go live. It was a success with the video shared virally. 

Photography and Execution: The portraits of the fighters were shot outside in open shade against a piece of white seamless. Very simple with an influence from Avedon him self. The work out shots were all shot with available light. 

Equipment: All shot on a Sony A7 and a 50mm 1.4 lens with available lighting.  

The Science of the WCMT Smoked Grey Shorts Campaign by Jeff Dojillo

Creative Direction/ Photography: I created a campaign for West Coast Muay Thai's (WCMT) Smoked Grey Short Release. I compiled a group of some of the up and coming Muay Thai athletes such as Eddie Abasolo, Jackie Buntan, David Huerta, Selina Flores, Jewels Perez and Sovankessa Som. I wanted to showcase the fighters to make them larger than life.  I requested photography support from KX Fotografia and Ahren Nunag to complete the look book.

Color Palette: I utilized the color palette from WCMT with a predominant grey and white theme. I asked the female fighters to wear white athletic bras to keep the color palette constant. In Fight Style produced bag gloves with the grey and white color palette to reinforce the WCMT brand.

Ads for Social Media and Preparation for the Release: We teased the shorts a month before release to develop a want for the product. Having fighters wear the gear brought eyes to the release. Once the date was selected and the shipment of product arrived from Thailand we released the below ads before the release date: 
 

Look Book Execution:  To create the lifestyle, I paired studio photography with location workout shots to help bring the look together. Shot on location in various california cities: Dublin, San Diego, Torrance, and Los Angeles. 

 

Equipment: This was shot on a Sony A7 with a 50 1.4 and 85mm G- Master Lens. I had a 4 light step up with a beauty dish, strip lights and a hair light.  All done on a white seamless you can check it out in the image below.

The Outcome: The campaign was successful. The shorts went on sale at 7am PST and sold out with in a few hours. These limited edition Smoked Grey Shorts were really popular and have been highly coveted throughout the community. 

The fighters received a lot of great attention, boosted their social media presence, and it showed love to fighters that deserved it. The branding in this campaign was strong, strategic and successful.  This did not happen overnight. It started with the Idea of creating the shorts, then having them produced and quality checked, creating the idea and executing the art work. It takes an entire team to create something solid. 

 

Lowleaf Photographed for Ke7h3r Shot on Mamiya C330 by Jeff Dojillo

I had the chance to photograph a talented artist named Low Leaf from Los Angeles for Ke7h3r. We had a great time in the studio and I had a chance to shoot 2 rolls of film. I experimented with Cine Still 800T & Fuji Pro 400. Check out some of the images here. 

Hasselblad and Nikon F Photographs from Costa Rica 2016 by Jeff Dojillo

Last year I took a vacation with my wife to guanacaste Costa rica. What a beautiful place, as long as you can escape the hostels and young hippies. I really enjoyed the solitude I had out there completely removed from the city I live in. I didnt need wifi, a computer, i just needed the sun, sand and water. 

For the trip I wanted to make some special photographs so I brought my hasselblad 500cm  and my nikon f and a lot of film. These were the images I thought came out well. I really loved how the shots came out. Please enjoy these photographs from a place that has infinite beauty.